Your Local Costessey Magazine
Handy is delivered free to all properties in Costessey. It contains a mix of articles, recipes, puzzles and competitions. But, perhaps most importantly, it provides a low-cost solution for small businesses who need reliable advertising in a specific area.
The first issue was published in April 2020, at the start of the first lockdown. While the magazine was planned well before we knew the country was going into lockdown, it would have made sense to delay publication of the first issue until the pandemic was under control and normal life could resume.
However, it quickly became clear that businesses would need all the support they could get during what would be a challenging period. So, we pushed ahead and continued to publish our magazines every 3 months, growing and developing with each issue.
Handy has quickly established itself as a reliable and affordable advertising option for small businesses, as well as a useful source of information for readers. In 2021, Handy continues to grow with the support of our wonderful local businesses, who are reporting great results from advertising in our magazine.
The town of Costessey is just outside Norwich, our delivery area includes Old and New Costessey, Queen’s Hills and Hampden View. Costessey is a fast growing area, as new homes are built our distribution area grows as a result. Costessey is a growing town, with an estimated population of 17,000 and over 7,400 properties.
In 2015, Costessey became a town marking the end of the Costessey Parish Council after 121 years.
Today, Costessey has a range of shops and local services, including 4 pubs, 5 schools, a retail park and golf club. It’s also home to the Royal Norfolk Showground, which has hosted an agricultural show almost every year since 1847, as well as scouting event Norjam, music concerts and many other shows and events.
Norfolk born Lee Seaman is a graphic designer who went from building websites to designing motion graphics for well-known global brands – all from his home office. But Lee has always had a passion for supporting local and it’s by providing a simple, no-fuss graphic design and print service to small businesses that gave him the most happiness out of his work.
In 2020, Lee took up the challenge of producing a new magazine for Costessey. Using over a decade of design experience and local business knowledge, Lee put together ‘My Handy Guide’, a small magazine aimed at supporting small business while providing articles of interest for the local community.
Lee is also passionate about animals, having previously taken on volunteer roles in local pet charities.
Magazine advertising works over a long period to help raise awareness. Unless you’re advertising an event, it’s usually best to place the same advert in several issues, to help build recognition of your brand and business over time.
To achieve the best possible results, we recommend booking in at least 4 issues to begin with, which covers a period of one year.
Our magazine contains a mix of interesting articles, useful tips, tasty recipes, brain-teasing puzzles and local information. So, unlike websites, social media, online advertising or leaflets, many of our readers hold on to our magazine until the next issue. This means your advert stays in homes for up to 3 months and is more than likely viewed several times. What’s more, you can be certain you are reaching your target location.
Our magazine is delivered to every home and business in Costessey. This includes New and Old Costessey, the Hampdens and Queen’s Hills. 7,380 properties and growing!
We use Royal Mail’s Door to Door service. They are required by law to deliver to every UK address, so we can guarantee the magazine will be delivered to every home and business in Costessey.
Advertising in our magazine is extremely cost-effective. Our prices start from £13 per month, with free advert design. How much does it cost to produce your own leaflets and deliver them? Hundreds, if not thousands. Leaflets are often binned very quickly, but our magazine is a valuable source of information, so is kept and referred back to again and again.
Booking over a long period is encouraged for best results, so to help, we offer a £40 discount when block booking 4 issues. This gets your advert in the magazine for a whole year.