If you run a small business, you’ve probably wondered: is it still worth advertising in local magazines, or has everything moved online?
With social media, Google ads and email marketing dominating the headlines, it’s easy to assume print is a thing of the past. But here’s the truth—local magazines are still a powerful and trusted way to get your business seen, especially in your own community. Let’s take a closer look at why.
1. You’re reaching the right people
When your advert goes in a local magazine, it lands directly in the homes of people nearby—the very customers most likely to use your services. No complicated targeting settings, no hoping the algorithm plays fair.
According to Royal Mail research, 92% of households actually read their door drops. That’s a strong hit rate—especially when compared to how easily online ads can be ignored or skipped.
2. Your ad sticks around longer
A post on social media might last a few hours—if that—before it gets buried by newer content. A printed magazine, though, can sit on a coffee table or kitchen counter for weeks, getting picked up multiple times.
This isn’t just guesswork. Studies show print ads are more likely to be remembered and acted on. In fact, RAMetrics data from 2022–2023 says that 78% of readers recall a print ad, compared to just about 30% for digital ads—a 48-point advantage for print.
3. Print builds trust
It might sound old-fashioned, but people still trust printed material more than online ads. Why? Because there’s something about seeing a business in a well-presented local magazine that feels more real and reliable than a random pop-up on your phone.
In smaller communities especially, local magazines help create a sense of connection. Readers are more likely to take notice of adverts for nearby services—especially when they recognise the business name, logo or location.
4. It’s not as pricey as you might think
Lots of small business owners worry that print advertising will break the bank. But local magazines are much more affordable than regional or national publications, and many offer good deals for repeat bookings.
And you don’t need a big glossy advert. A small, well-designed listing or offer can be just as effective—especially if it includes a clear call to action, like a discount, phone number or website.
5. You can still track your results
Think print is impossible to measure? Not true. Many businesses use voucher codes, QR links or “mention this ad” offers to track exactly how well their magazine advert is working. You can even ask new customers how they heard about you—it’s often surprising how many say “I saw you in the local mag.”
So, is it still worth it?
If you want to raise your profile in your local area, absolutely. While social media has its place, local magazines still offer something unique:
- They’re targeted
- They’re trusted
- They stick around for longer
- And they’re often better value than online ads
The best results usually come when print and digital work together—a local magazine ad alongside a good website and active social media can do wonders for your visibility.
Final thought
Advertising in your local magazine isn’t about reaching everyone—it’s about reaching the right people, at the right time, in the right place. For many small businesses in the UK, that’s still the front room of a local resident with your advert in their hand.
Thinking of giving it a go? Handy Magazine offers FREE advert design with all bookings. It might just be the boost your business needs! Get in touch today.